I've bought for the high street. Now I help independents buy better.

Independent retailers deserve the same strategic buying expertise as the big names - without needing a corporate team or budget. I spent 15 years buying for New Look, Debenhams and M&Co, and more recently as Head of Buying for a family-owned department store. I know what works at both scales. Now I help independents buy smarter, protect their margins and build ranges their customers will love.

Running an independent retail business is exciting - but it’s also tough. You’re juggling everything from suppliers and stock to customers and cashflow, and it can be hard to know if your buying decisions are really working for you. That’s where I come in.

With 15 years of experience negotiating with suppliers, developing new products, and building profitable ranges, I bring big-retail expertise and make it practical, achievable, and tailored to your business. Think of me as your partner in buying - here to help you cut through the overwhelm and make confident, profitable decisions.

After years of buying for well-known high street brands, I now bring that knowledge to independent retailers to take the stress out of product selection and retail strategy.

My goal? To help you curate ranges your customers will love, while giving you the tools and confidence to grow your business and improve profitability.

Get to know me